Awareness & Usage
A successful business strategist understands how his or her brand is positioned within its relevant competitive set in the marketplace. Brand research measures brand awareness and usage within the category. Typically this contextual landscape changes over time. Monitoring your brand’s position is vital to managing its performance.
Concept Testing
Businesses continuously develop new or improved products and services to meet customer demands. Introducing a new concept into the marketplace can be an expensive process, especially if the idea is rejected by the target customers. Innovation research helps to effectively screen ideas to identify winning concepts in advance before going to market. Tested ideas can be optimized with interactive highlighting and drivers analyses to identify how to maximize customer appeal and purchase intent.
Market Segmentation
Target customer profiles can be identified and more effective marketing strategies can be implemented through segmentation research. Segmentation is the statistical process of methodically dividing large populations into unique subsets of consumers sharing common attitudes, behaviors, and demographic characteristics.
Pricing Research
Pricing research can help quantify price elasticity and the optimal price point for your product or service. Let Bridge recommend the approach best suited for your specific needs. We provide expertise in Discrete Choice Modeling, MaxDiff, Van Westendorp’s Price Sensitivity Meter, Gabor-Granger, and more.
Brand Equity Modeling
A brand’s market share is driven by a combination of its attitudinal equity within the consumer as it is influenced by external market forces. By measuring your brand’s equity within its competitive context as well as the market forces influencing market share, you can better understand which levers need to be pulled to drive purchase behavior.
Public Opinion Polling
What is America thinking? Opinion polling is leveraged by public relations companies and the media to measure how adults feel about current event topics. Often, our perceptions vary between males and females, age groups, or different regions of the country. Polling can be conducted at one point in time or ongoing to monitor how opinions change.