Case Study #1: Tracking U.S. Shopper Attitudes and Behaviors
A Fortune 100 technology company wanted to establish a foundation of understanding of how people shop. Changes in shopping behaviors and attitudes would then be tracked over time.
What we did: Quantitative online baseline survey among consumers that have shopped online and in-store in the past 6 months. Follow up waves track how shopping behaviors and attitudes shift.
Insights derived: Product types shopped for, importance of shopping factors, the role price plays in shopping, how customer reviews influence shopping, shopping list behavior, and technology-aided shopping
Client impact: Consumer shopping preferences and behaviors are identified. Changes in shopping activities are monitored through repeat waves of research, enabling the client to more accurately predict and capitalize on emerging consumer needs.
Case Study #2: Understanding Website Usability and Perceptions
A Fortune 100 company desired a better understand usability perceptions of its marketplace website.
What we did: Qualitative online bulletin boards and in-depth interviews followed by a large-scale quantitative online survey to validate findings.
Insights derived: New customer shopper journey, how the homepage is used, what value proposition is communicated, most engaging content/features, and improvements opportunities to give users a better experience
Client impact: Results enabled the client to identify current website content that is most useful to customers. Problem areas were ascertained and strategies were developed to improve website functionality driving a more effective user experience.
Case Study #3: Prioritizing Features for a Social Media Platform
A Fortune 100 social media company seeks to continuously refresh its content and user features.
What we did: Quantitative online research was performed among users of the social media platform, leveraging a MaxDiff analysis to gather more a reliable rank order of potential features.
Insights derived: Relative importance among several feature options
Client impact: A rank order of platform features with the strongest user appeal was identified, enabling the enterprise to accurately prioritize how its site should best be modernized.